For all non-german readers: Bauer Ewald was a VERY famous FARMER in germany.
Every child visited his huge themepark-like farm. The text reads:
"Something you surely have never seen before: Farmer EWALD and the worlds
biggest bull!"
PS:Of course the pic is scanned...

 PERMSSN    UID  GID    PACKED    SIZE  RATIO     CRC       STAMP          NAME
---------- ----------- ------- ------- ------ ---------- ------------ -------------
[generic]               300100  313070  95.9% -lh5- 955e Jan 12  1995 BauerEWALD.HAM8
---------- ----------- ------- ------- ------ ---------- ------------ -------------
 Total         1 file   300100  313070  95.9%            Jan 16  1995